Agrata is a Product Designer crafting large scale systems and experiences that people can be fond of at work, and in everyday life. Currently Designing at Atlassian.
About
I'm deeply fascinated by all types of design, from beautifully polished interface to carefully devised architecture and well built video games.
These days I translate this fascination into software that aims to become an extension of yourself. Deeply functional, highly performant and finely crafted by default.
Experience
Atlassian
Product designer
July 2020 - Current
Designed for scalability towards Enterprise - Net Payments, Partner managed customers, Hyper-customised billing roles - impacting over 180K+ sites with $700M+ in ARR.
Redefined cancellation experience and apps billing management in Cloud. Led design for invoices unifying entire Atlassian suite of products shipping for 70M+ DAU, 7M+ sites and 40M+ invoices.
Led initiatives across shopping cart, cloud migrations and marketplace apps platform with a growing revenue of $240M+ ARR impacting 400K+ sites. Onboarded 5+ designers to the team as it grew from 6 to 27 members. Hired and mentored 40+ graduates and interns across Atlassian.
Samsung
Product design intern
May 2019 - July 2019
Designed for the AR doodle and AR Home in Samsung mobile devices alongside Mixed reality team. Conducted research studies with Samsung users around the world to arrive at insights and conceptualise on how AR can best empower them.
IIT Guwahati
Creative director and Club secretary
Jan 2017 - May 2019
Envisioned, ideated and designed theatre sets, advertising campaigns, videos and costumes to create the presence of upcoming showcases in the campus.
The art-direction and advertising campaigns differentiated the dramatics showcases from all others, resulting in excitement amongst the crowd and huge turnout in the event.
Invention factory
Product designer
June 2018 - July 2018
Envisioned, researched, designed and tested a protective blanket system to prevent patients suffering from REM Sleep Behaviour Disorder from injuring themselves while asleep.
Wrote and submitted two Provisional Patent Applications in US and India. (IN/20183128274)
3rd place at Invent@IITGN Invention Factory competition 2018
SRISTI UNICEF
User research associate
May 2018 - June 2018
Designed and tested strategies to aid in finding the location of underground salt solution for salt famers alongside UNICEF social workers.
Conducted an end to end research on the salt farmers in the Rann of kutchh to locate opportunities for innovation in their daily life and farming.
Education
IIT Guwahati
Bachelors in Design - Human Computer Interaction
JUL 2016 - May 2020
Institute Merit Scholar
Indian Youth Ambassador - International Cultural Exchange, Ministry of Youth Affairs and Sports
Club Secretary - Dramatics Society
Hostel Mess Convener
Lecture Series, Techniche
Skills and tools
Interaction design
UX Research methodology
Storytelling & Journey mapping
Wireframing & Prototyping
Accessibility
Service design
UX Strategy & Frameworks
Product & UX analytics
Tangible interfaces
Web/Mobile frontend development
Motion design/3D production
Design Tools: Figma, Framer, Origami, Adobe Creative Suite, Cinema 4D, Sketch
Development: HTML/CSS, SwiftUI, JavaScript, React, React native, D3.js, P5.js
Features
Healthicons.org - 2021
10kdesigners - 2021
Bloomberg businessweek - 2021
Yourstory - Atlassian 2020
PechaKucha Speaker at DesignMyx
Myntra Designs 2019
International Theatre Poster Contest
Inbook Awards, Russia 2018
2nd Runner Up, Invention Factory
INVENT@IITGN 2018
Keynote Speaker, Indo-China Talk
International Railway Cooperation Cell, Beijing 2019
Best Club of the year - Dramatics 2019
Some kind words and peer feedbacks
Agrata went over and above her role to support me gathering requirements for marketplace while I was trying to manage all the other requirements for multiple work streams. An example is when Agrata prepared the requirements page and started adding great questions to it that would impact the customer experience. This was done under a lot of time pressure and Agrata stayed calm and did not get frustrated with the chaos. Agrata was also proactive in starting the promo codes journey with limited user stories (and very high level ones) that helped us as a discussion point in the workshop and raised some great tech feasibility questions.
Melanie Coogen
Senior Product Manager, Atlassian
Agrata did such a wonderful work to support a very critical and important milestone for CCP, by playing a key role in leading the invoice design work from the front and made the whole plan a reality.
Ajay Kumar
Principal Product Manager, Atlassian
Thank you so much for the hard work you have put in to drive the Research on Push Payments. It is really informative and helpful. It even more commendable when you think of the customer and conduct these researches along with the Tintin delivery schedule. Thank you so much. Keep rocking and shining!!!
Deepesh Goel
Product Manager, Atlassian
You've simplified my job immensely!
Sam Levens
Senior Software Engineer, Atlassian
Agrata was a key part of the team during a very challenging release. She went above and beyond to make sure we were not compromising the customer experience and collaborating with cross-functional partners to achieve our ambitious goals. Her professionalism, work ethics and domain expertise were truly inspiring. We really appreciate having her in the team.
Gabrielle Lovering
Head of design, Atlassian
Agrata's sessions are really good, I like how she leads the sessions with really clear and intentional questions, really aligned to what @Charlie shared on one of his last videos. Day Zero Mindset all the way!
Thanks Agrata for the great work, it's been great seeing you shine under such tricky problems
Armando Torrealba
Senior Design Manager, Atlassian
Agrata did a commendable job leading the effort on the End customer Contact User experience on the Partner track. Thank you very much Agrata.
Aditya Aggrawal
Principal Product Manager, Atlassian
Agrata has been super dedicated with her work on the comparator and has been a major focal point for what the comparator is. She is super focussed on giving customers a great experience and doesn't shy away from going the extra mile to achieve that.
Shiv Kumar
Software Engineer, Atlassian
